The Kiyo Matcha project was created as part of an Instagram design challenge, with the goal of pushing creative boundaries and exploring bold yet minimal branding solutions. While it’s not based on a real client brief, I approached the concept as if it were — focusing on clarity, strong visual identity, and a modern, cohesive look. I aimed to keep the design simple but impactful, highlighting the purity and energy of matcha through clean lines, bold typography, and a fresh, natural color palette.
Welcome to my
Portfolio
Bringing a human touch TO visual storytelling
Perfect for brands with bold ambitions, inspiring stories, and a drive to stand out from the crowd.
Intrested yet?
Latest Work
KCKFLP Zine
For my university thesis, I created a zine exploring a lesser-known yet popular subculture. The publication aims to capture its unique spirit and lifestyle, drawing inspiration from the 1990s grunge aesthetic.
About Me
Hi! I'm Alexandra, a junior graphic designer based in Vienna, Austria. With a background in branding, print, and digital design, I’m passionate about creating engaging visuals that tell compelling stories. Outside of design, I enjoy exploring photography and am currently learning German to deepen my connection with the local culture.
With a strong focus on balancing creativity and functionality, I strive to deliver visual solutions that not only meet industry standards but also stand out in their respective segments.
I approach each project with a deep understanding of the client’s needs and goals, ensuring that my designs resonate with their target audience.
Let’s connect!
Awards &
Recognition
Contact Me
I'd love to connect! Whether you're interested in collaborating, have questions about my work, or simply want to chat about design and creativity, please don’t hesitate to reach out. I’m always open to new projects and conversations that inspire fresh ideas.
Looking forward to connecting!
alexandravargadesign@gmail.com!